During lockdown in 2020, my partner and I were looking for a way to stay connected to our friends. We found it challenging to be there for them outside of a screen, whether it was because of the pandemic, because we were busy, or they had moved.
So we started an online card and stationery shop to help fill that void. We strive to create design-forward cards and other printed goods to help our customers celebrate their friends, wherever they may be in life or the world.
I started Holling & West in October 2020.
My main responsibilities include:
Starting a business can be a lot of work, but creating one during a pandemic was another endeavor entirely. Regardless, I am still incredibly proud of where it stands today.
Business and entrepreneurialism are two things I have been interested in for many years. Stepping into that role on my own has helped provide me with a deeper understanding of how design can be used to help build and propel a business and brand forward.