The Company

Brewsy is a D2C e-commerce startup looking to redefine how we think about and consume wine and other fermented drinks. Their flagship products are a simple-to-use at-home winemaking kit and an accompanying app for recipe creation and community engagement.****

Responsibilities

I joined Brewsy in 2021 as their Lead Graphic Designer.

As a design department of one, my role was pivotal to the brand's look and defining how users interacted with the brand from the first encounter through purchase and use of the products. Because of that, I had many responsibilities, including:

• Packaging and label design
• Print marketing design
• App interface and user flow design
• Web design
• Social media, paid and organic ad creative design

My role expanded to include:

• Establishing a project management system using Asana
• Developing and adopting Notion as a documentation hub
• Creating a file management system for company-wide access to design documentation and other creative assets

Learnings

As the only designer on the team, I touched every product. Aligning both new and existing products and product lines to meet a high visual standard was something I worked toward daily.

One project in particular that laid the groundwork for all other visual designs was the redesign of the main instruction booklet. It is the first thing users interact with after purchase and the first thing a customer reads when starting to make their own wine—the redesigned instructions need to be thorough without being overwhelming.

Using illustrations from a freelance illustrator and copy from our Customer Experience Lead, I developed an easy-to-read accordion booklet that detailed the steps, timing, and descriptions detailing the importance of each step.